Despite a belief that women don’t support each other, Tara&Co is bringing on three female leaders in the tech industry to serve on the lifestyle startup’s advisory council. Hearsay Systems CEO Clara Shih, Google GM of small and medium business ads Kim Spalding and Etsy COO Linda Kozlowski are all coming on board to advise Tara&Co.
“There’s a common meme that women don’t support each other and that’s why they don’t rise,” Tara&Co CEO Julia Lam told TechCrunch. “I don’t think that’s true.”
As an example, Lam noted the recent launch of Female Founder Office Hours, led by Sequoia Capital’s Jess Lee and other prominent female VCs in tech.
“When you have women at the top, it trickles down,” Lam said.
With Shih, Spalding and Kozlowski on board, Lam hopes to further Tara&Co’s mission of building beautiful yet functional products for the professional woman.
“For any startup to be successful, you need the best team — both staff internally and advisors and mentors to help guide you along the way to help you focus and iterate on your product, and future business strategies,” Lam said. “People who have seen the problem before, and can point you in the right direction so when you see a challenge, you can more easily navigate it.”
Tara&Co’s goal is to “fuse fashion and function,” Lam said. All of the products are designed to be aesthetically appealing yet have lots of hidden and convertible functionality.
“The women we design for need to look good, but also seek practical accessories as they navigate their busy schedules and often switch from work to play.”
Tara&Co was totally bootstrapped through the research and development process. In June, the company completed a crowdfunding campaign that resulted in more than $110,000 in funding. Already, the company is generating revenue, mostly from its Tracy 2-in-1 bag, which is named after former Pinterest engineer and Project Include co-founder Tracy Chou.
Time to cue up a hot flash joke. Two studies out of UCLA have shown that menopause, and its partner in crime the insomnia that comes with it can make women age faster.
The dual findings, just published in the Proceedings of the National Academy of Sciences and Biological Psychiatry, suggest that early menopause and insomnia could increase women’s risk for aging-related diseases and earlier death.
The studies hope to answer the age-old question of “Does menopause cause you to age or is the fact you are aging the cause of menopause?” Steve Horvath, professor of human genetics and biostatistics at the David Geffen School of Medicine at UCLA and UCLA Fielding School of Public Health, and a senior author on both studies says this: “It’s like the chicken or the egg: which came first? Our study is the first to demonstrate that menopause makes you age faster.”
Horvath and his team of researchers tracked methylation, a chemical biomarker linked to aging and analyzed DNA samples from more than 3,100 women. The researchers found that menopause speeds up cellular aging by an average of 6 percent. Said Horvath in a press release: “That doesn’t sound like much but it adds up over a woman’s lifespan.”
Take, for example, a woman who enters early menopause at age 42. Eight years later, he said, her body would be a full year older biologically compared to a 50-year-old woman who entered menopause naturally at age 50.
The younger a woman is when she enters menopause, the faster her blood ages, noted the release. It’s significant because a person’s blood may mirror what’s happening in other parts of the body, and this could have implications for death and disease risk, said the study’s author.
And if that wasn’t enough to mess up your day, here’s what the insomnia study found: Not getting enough sleep does more than just affect how you function the next day; it also can influence the rate at which your biological clock ticks. “In the women we studied, those reporting symptoms such as restless sleep, waking repeatedly at night, having difficulty falling asleep, and waking too early in the morning tended to be older biologically than women of similar chronological age who reported no symptoms,” said the study’s author.
“We can’t conclude definitively from our study that the insomnia leads to the increased epigenetic age, but these are powerful findings,” said the study, which recommended carrying out additional research to determine a cause-and-affect relationship between biological age and sleep disorders.
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If you’re a glasses-wearer, you’ve probably heard of affordable designer eyewear company Warby Parker. If you haven’t tried out their glasses yet and are still picking from the small selection at your optometrist’s office, you’re probably overpaying and you’re definitely missing out on some pretty cool frames.
Warby Parker was founded in 2010 by Warton School students who noticed that most of the “designer” glasses are simply licensed to a few giant eyewear companies and sold in bulk to optical shops. They realized that if they cut out the middle man by designing their own glasses and selling them online, they could pass on huge savings to the customer.
That was almost a decade ago and Warby Parker is still living up to its promise to provide high-quality, affordable eyewear to its customers. Glasses start at $95 (including frames and lenses) and if lenses are scratched within a year, Warby Parker will replace them for free. You can even try on up to five pairs at home before you buy them, so you have the experience of trying them on and seeing how they feel.
Warby Parker is also firmly committed to social good. They follow the TOMS shoes one-for-one giving model that’s been adopted by many start-ups like Thrive Market and Bombas socks. With every pair of Warby Parker glasses sold, a pair is donated to someone in need. Warby Parker also works with non-profits that train volunteers to administer eye exams in underserved communities. As one of the only carbon-neutral eyewear companies on the planet, they care about the environment as well.
If you’re ready to bring your eyewear into the 21st Century (and help do some good along the way,) here’s a step-by-step guide to ordering glasses with Warby Parker.
Step One — Pick out your frames
You can browse Warby Parker’s selection of frames in men’s and women’s styles to get a feel for their aesthetic. There’s a pretty good mix of simple classics and more trendy statement pieces. If you’re really overwhelmed, you can take their quiz to get some recommendations based on your preferences. If you find a pair that you know you want, skip straight to ordering them at step three. Otherwise you’ll have the chance to try out your favorites.
Step Two — Home Try-On
This is the fun part. Pick out five frames that you’re interested in and Warby Parker will ship them to you for free. I highly recommend the Laurel in Tea Rose Fade (pictured bottom left). Seriously, these glasses look good on everyone. Once you get your frames, you can test them out for five days to figure out which ones are for you. Once you’ve found the frames you love, just send your home try-on box back with the included pre-paid label.
Step Three — Ordering your frames
As soon you know which glasses you want, you can go ahead and order them on Warby Parker. Frames start at $95 for standard single-vision lenses. Of course you’ll need to pay more if you want progressive or transition lenses.
Step Three-and-a-half — Filling out your prescription
When checking out, you’ll need to fill in your glasses prescription. If you have a prescription already, the easiest way to do it is to upload a picture of your prescription. If you don’t have your prescription readily available, Warby Parker can call your eye doctor for you, but it might take longer to get your frames. If you don’t have a prescription or your current prescription is expired, you can go get a quick exam from an eye doctor (available at Warby Parker’s storefronts in a few major cities), or download this app that apparently checks your eyes for you ($40 if you get an exam.)
Step Four — Dealing with insurance
Warby Parker is an out-of-network provider for most insurance companies, so you’ll need to submit your receipt for reimbursement if you want to use your insurance to pay for your frames. Warby Parker has instructions and forms for most companies reimbursement on their website. If you have a Flexible Spending Account or Health Spending Account, you can use that for your Warby Parker frames as well. Just enter your FSA/HSA card number at checkout.
Step Five — Wait for your frames to arrive
That’s it! Now you just have to sit back and wait for your new glasses to arrive on your doorstep. Get ready to be flooded with compliments on how great you look in your new frames.
LONDON We’ve all felt that tiny rush of excitement when the word “Oh?” flashes up while playing Pokmon Go. Your efforts have finally paid off and you’re about to get a bundle of Pokmon joy delivered straight to your Pokdex.
But what if you didn’t have to worry about taking all those steps? What if you could hatch an egg by dropping it in your bath?
While it might not be possible to do that in the app, you can now do it IRL. One woman has created a Pokmon egg bath bomb that will not only fill your bath tub with lovely scents and fizz, it’ll also hatch a plastic Pokmon toy.
“Our bombs are made with natural grape-seed oil and shea butter to leave your skin soft and glowing, as well as epsom salts to soothe achy muscles and joints,” reads the product’s description on Etsy.
The bath bombs can be purchased online for 6.21($8.21) plus shipping.
Now, if only it were possible to do the same in the app…